According to research of http://trendwatching.com the year 2011 will have changes in consumer behavior which screams for a change in business behavior and attitude as well. No more Business as Usual please, when you want to keep the edge. Here are the first three points trendwatching.com is pointing out of the eleven findings 1. Consumers [...]
Read the rest of this entry »Archive for the 'Digital Marketing' Category
ROI and Social Media – it exists
In my blog post of “How to get more Fans and Followers on Facebook and Twitter”, we reflected on the Measure-ability and ROI of Social Media Marketing. We had learned that different companies have almost always different Goals and Strategies to figure out how they want to determine what the ROI really for them means. [...]
Read the rest of this entry »How to get more Fans and Followers with Email Marketing
By now I guess 9 out of 10 car dealerships are somehow and somewhere involved in Social Media. Some of you are having Facebook Fan pages, some of you are using YouTube to portray particular a car walk-around, Twitter, Flickr, Blogging and so on. Question however most likely will be: How do I get more [...]
Read the rest of this entry »How to attract more potential digital customers?
We, the automotive industry professionals have learned by now that Social Media – The New Media – is becoming more and more a Toddler and is no longer an infant. When in early 2007 a few automotive dealerships started out to put their dealerships on MySpace and later on became friends with Facebook, nobody really [...]
Read the rest of this entry »How Online Shoppers search for Deals – Guest Post Deborah Thogersen
Guest Article of Deborah Thogersen While I was away, recently, I noticed a low-rumble. No, it wasn’t the passing of a nearby Harley-Davidson, nor was it the growling of my stomach from a New Year’s Diet Plan taking its toll. No. There’s a lot of noise today about the subject of Social Media. It appears [...]
Read the rest of this entry »Physical Exam – 5 tests which show if your dealership is still alive
“Okay Mr. Jaeckel, it is time for your yearly check-up. You know blood and lab work, heart-function, lungs and ahmmmm you know what else– well the whole nine yard.” “Well I am really not prepared for “all that”, ahmmm you know what I mean Doctor….do we have to do this…I mean…really? – “Don’t worry Mr. [...]
Read the rest of this entry »Just 3 steps to concrete your Social Media presence
What is your New Year’s resolution? “Stop Smoking”, “More Family-Time”, “Losing the 15 pounds you added on your weight since Thanks-Giving”? It doesn’t matter what you try to achieve to get these things done – we are all clear hear. You have to start somewhere and follow the Motto of the Oregon based Sport’s authority [...]
Read the rest of this entry »My Top-10 tips for your Social Media exposure
Who has recently heard from their peers, friends, colleagues one of the following statements, and if so please raise your hand: “We need to get on Facebook” or “What are you tweeting?” And? Do I see a hand? C’mon, don’t be shy now. You are a car sales guy, and I guess you have had chosen this [...]
Read the rest of this entry »