I can stand up now but only with a helping hand from my team – Chapter II “Diaries of an eCommerce Director” So I got that squared away right from the get-go…my website looks good; First to Second grade content (I will explain it further down what means) is in place, but what do I [...]
Read the rest of this entry »Archive for the 'Email Marketing' Category
Why Pavlov is my 1st choice when looking for an Internet Manager
Russian physiologist Ivan Pavlov famously tantalized his dogs by ringing a bell to alert them that food was about to be served. The dogs, soon wise enough to associate the sound of a tinkling bell with a big juicy steak, began to salivate each time the bell tolled. This associated behavior is known as “classical [...]
Read the rest of this entry »10 reasons why Customers follow You on Facebook
We all know Facebook is right now for dealerships around the nation the #1 choice when trying to engage with customers off-site, next to the biweekly or monthly ownership email marketing “blast” (my God do I hate this term “blast”) and/or dealer newsletter provided by IMN, Outsell, 3Birds Marketing or OnStation. But I could discover [...]
Read the rest of this entry »Got Social? Don’t forget the Basics!
“Seeing is Believing” – a very well known quote, which pops in our head, when we are not just 100% sure what to make out of things we just learned or heard. Since today “I believe it when I see it” plays now also a role in the correlation between Social Media influence and a [...]
Read the rest of this entry »How Social Media can help to Target the right Consumers
In one of my last posts “ROI and Social Media – it exists” we saw that ROI in Social Media marketing can be done thousand-fold. It all depends of the organization and their Objectives – the idea behind of being socially involved. Best Buy is trying (and they do it very successfully) to obtain their [...]
Read the rest of this entry »How to get more Fans and Followers with Email Marketing
By now I guess 9 out of 10 car dealerships are somehow and somewhere involved in Social Media. Some of you are having Facebook Fan pages, some of you are using YouTube to portray particular a car walk-around, Twitter, Flickr, Blogging and so on. Question however most likely will be: How do I get more [...]
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