The research I found for last week makes an incredible point on what really matters for consumers who have finally agreed to follow you and your business on your social network, such as Facebook. When listening to the lyrics “I have got a reputation with everyone” from Derek Webb’s live concert (I encourage you to [...]
Read the rest of this entry »Archive for the 'Social Media' Category
How Fast Do You Need To Respond On Facebook?
This was one of the questions asked during a conversocial survey, facilitated through the New York University and its Assistant Professor Liel Leibovitz, Assistant Professor of Communications. The survey sent out online was returned by 513 respondents and covered all in all 9 questions – all around customer satisfaction with corporate attitudes on social business [...]
Read the rest of this entry »Why Social (America) is Still the Land of Opportunities
In this article I have written exclusively for Socialmediatoday – Social (America) is Still the Land of Opportunities – I am reflecting on my top-5 opportunities Social media can provide to you and which will make you and your business a role-model. By implementing these 5 topics into your Social Media Marketing plan, you will [...]
Read the rest of this entry »How Much is Too Much when Updating Your Social Network
I came along a very nice study done by ROI Research and Performics, which was opening up Pandora’s box on the question “How Often is Too Often, when posting on Social Networks”. The results were astounding, and I was able to draft their finding in a small post, exclusively written for SocialMediaToday – a community [...]
Read the rest of this entry »Why Should You Listen to the Consumer Voice
As I had promised, in Part 2 of my series, I wanted to reflect on the “Consumer Voice”, based on the insights and results from the latest TNS Digital Life study. The interface they provide on their website allowed me to specifically focus on the automotive sector here in the U.S. With Part 2 and [...]
Read the rest of this entry »QR Codes or SnapTags – Who Will Win Over the Mobile Consumer in 2012?
Around now for almost 2 decades Quick-Response-Codes (QR-Codes) are still not providing a warm and fuzzy feel for marketers here in the U.S. as they had hoped for. Even so the QR expansion is rising in its reach the adaption rate in the U.S. is still considered slow. The idea of this 2-dimensional matrix code, [...]
Read the rest of this entry »Why 2012 will be “The Year of Mobile Marketing” – finally
The news are just getting better for mobile marketers and retailers, who had decided early on being on the band wagon of mobile marketing and commerce. A just released IBM study concretes my hypothesis earlier, why you need to have a mobile marketing resolution for 2012 in your business planning. Fact: The IBM study proofs [...]
Read the rest of this entry »My Top 5 Articles of the Week on Social Media
Happy Holidays to you all, and as Friday afternoon turning its corner soon to be a past event I did not want to miss out to share a holiday gift. My Top 5 article recommendations on Social Media for this week. Here we go: Social Business Predictions for 2012 by Dion Hinchcliffe – reflecting on [...]
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