In my blog post of “How to get more Fans and Followers on Facebook and Twitter”, we reflected on the Measure-ability and ROI of Social Media Marketing. We had learned that different companies have almost always different Goals and Strategies to figure out how they want to determine what the ROI really for them means. [...]
Read the rest of this entry »Archive for the 'Social Media' Category
How to get more Fans and Followers with Email Marketing
By now I guess 9 out of 10 car dealerships are somehow and somewhere involved in Social Media. Some of you are having Facebook Fan pages, some of you are using YouTube to portray particular a car walk-around, Twitter, Flickr, Blogging and so on. Question however most likely will be: How do I get more [...]
Read the rest of this entry »How to get more Fans and Followers on Facebook and Twitter
Shooting from the hips most likely works only in Western movies with John Wayne or Yul Brunner, but never when planning your digital and social marketing mix in your dealership(s). Therefore time for preparing the “perfect shot” is necessary, stand back, breath-in, breath-out, AIM and ….hold on. There are more factors to consider, so why [...]
Read the rest of this entry »10 undeniable signs that you are indeed addicted to Social Media
Day in – Day out. Like clockwork – tic, tac, tic, tac. Little voices already in your brain whispering “hey……hey…..do not forget to check in….and it has been already 12 minutes that you have had changed your status on Facebook……hey……hey…..and don’t forget see that you finally hit the 1000 followers mark on Twitter….hey…..” -Okay, when you are reading [...]
Read the rest of this entry »How to attract more potential digital customers?
We, the automotive industry professionals have learned by now that Social Media – The New Media – is becoming more and more a Toddler and is no longer an infant. When in early 2007 a few automotive dealerships started out to put their dealerships on MySpace and later on became friends with Facebook, nobody really [...]
Read the rest of this entry »Geo-location and Mobile – a Match Made in Heaven
Similar to the fairy tale of the Princess and the Frog, there is another phenomenon in the real marketing and advertising world what pretty much reminds me on this tale. You know it is something new out there, you are not really certain what it does, if it works – and most likely you only [...]
Read the rest of this entry »Why Reaching Social Media ROI takes time
Too often do I get the question during my seminars “VJ, what is the ROI – what can I expect to make on money and how many cars will I be selling at my dealerships, when I am “signing up” for Social media?”….here we go again. I am not complaining that I receive this question [...]
Read the rest of this entry »How Online Shoppers search for Deals – Guest Post Deborah Thogersen
Guest Article of Deborah Thogersen While I was away, recently, I noticed a low-rumble. No, it wasn’t the passing of a nearby Harley-Davidson, nor was it the growling of my stomach from a New Year’s Diet Plan taking its toll. No. There’s a lot of noise today about the subject of Social Media. It appears [...]
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