Already 64% of the North American population is shopping online – Searches are performed most likely on mobile devices short before a “BUY” takes place, inside a 10-20 miles radius of the businesses, which are considered by consumers “take a look what they can do for me”. This video will give further an outlook what [...]
Read the rest of this entry »Archive for the 'Trends and Studies' Category
Can Gen-Y and the Use of Mobile Ads Boost Your Sales?
Provocative question but the studies shown here can explain why using a mobile advertising strategy in your digital marketing mix could be a valid Millenial strategy for your business. In light of the 2011 Deloitte Generation Y Driving Study and the new study from InsightExpress on Gen Y and mobile advertising, – both manufacturers and [...]
Read the rest of this entry »J.D. Power’s 2012 Dependability Study is Out! Adjust Your SEO and Site Content Now!
It is written “in stone”! J.D. Power has released its latest 2012 U.S. Dependability Study and this time Lexus made rank one, closlely followed by Porsche and Cadillac – it is nice to see a domestic manufaturer up there. MINI improved their 2011 rankings and I relly would like to know what is going on [...]
Read the rest of this entry »Why Ignoring Your Facebook Followers Will Decrease Your Sales
The research I found for last week makes an incredible point on what really matters for consumers who have finally agreed to follow you and your business on your social network, such as Facebook. When listening to the lyrics “I have got a reputation with everyone” from Derek Webb’s live concert (I encourage you to [...]
Read the rest of this entry »How Fast Do You Need To Respond On Facebook?
This was one of the questions asked during a conversocial survey, facilitated through the New York University and its Assistant Professor Liel Leibovitz, Assistant Professor of Communications. The survey sent out online was returned by 513 respondents and covered all in all 9 questions – all around customer satisfaction with corporate attitudes on social business [...]
Read the rest of this entry »Why Are Ad Agencies So Slow To Adapt Digital?
Shocking! Survey finds Ad Agencies are slow when adapting online marketing! Today’s top story on Marketing Profs (insert link) literally hit me like a ton of bricks, and I’m guessing you’ll be just as surprised and maybe even shocked as well. According to the latest questionnaire from-CMO Council addressed to Senior Level Marketing professionals, just [...]
Read the rest of this entry »Where does Influence Take Place When Shopping for a Car?
Zero Moment of Automotive Truth – a research by Google, ShopperScience and Cobalt By now, most marketers have heard of The Zero Moment of Truth (ZMOT), a groundbreaking portrait of how consumer behavior has transformed in the digital age. Today, Google, in partnership with automotive digital marketing firm Cobalt and research house ShopperSciences, produced a [...]
Read the rest of this entry »Why Should You Listen to the Consumer Voice
As I had promised, in Part 2 of my series, I wanted to reflect on the “Consumer Voice”, based on the insights and results from the latest TNS Digital Life study. The interface they provide on their website allowed me to specifically focus on the automotive sector here in the U.S. With Part 2 and [...]
Read the rest of this entry »