Okay, okay I am guilty as well pinning down the autotrader or cars.com rep in regards to “what is my click-through-ratio?” (CTR) or “I don’t know if these banners really do anything for me”, every time they wanted to make an up-sell for ”better exposure” of the brand. There was just too much doubt and [...]
Read the rest of this entry »Archive for the 'Trends and Studies' Category
Going Green will make you profit 2011 Trends – Part 3
This is part 3 of the “Consumer Trends for 2011” series and will conclude the findings of trendwatch.com – so far we heard and learned about Consumers will look for more realness and human touches Consumers will be more prone to try new products and services Targeted pricing and offers for your potential customers Consumers [...]
Read the rest of this entry »Why OEM’s fall in love with Social and Geo Applications
You can call it as you’d like to “unnecessary“, “OMG“, “why?“, or “big brother is watching you” but it appears to be eminent that Hyundai is listening to the market, researches their potential consumers and future drivers very well and adapts much more faster than our other OEM’s, when implementing Social Media and automotive into [...]
Read the rest of this entry »What can Big Brands teach us about Facebook?
Around one months ago, Mashable.com and one of its contributors Shane Snow released an interesting Infographic. Is your dealership a Starbucks Facebook contender, when looking at your fans/followers/Likes on your fan page? If so, congratulations on your 20,000,000 fans…when not may be this post will give you some ideas coming closer hitting the Seattle based [...]
Read the rest of this entry »What do consumers want? Part II
The first part of “Consumer Trends for 2011” – a research performed by trendwatching.com, showed three trends so far on how consumer behavior will change and how we, the dealerships can prepare ourselves successfully for the upcoming year. We covered so far topics on “Consumer will look for more realness and human touches”, “Consumers will [...]
Read the rest of this entry »What are our consumers up to in 2011? Trends …
According to research of http://trendwatching.com the year 2011 will have changes in consumer behavior which screams for a change in business behavior and attitude as well. No more Business as Usual please, when you want to keep the edge. Here are the first three points trendwatching.com is pointing out of the eleven findings 1. Consumers [...]
Read the rest of this entry »How to attract more potential digital customers?
We, the automotive industry professionals have learned by now that Social Media – The New Media – is becoming more and more a Toddler and is no longer an infant. When in early 2007 a few automotive dealerships started out to put their dealerships on MySpace and later on became friends with Facebook, nobody really [...]
Read the rest of this entry »