According to the wikipedia.org explanation “Social Media” is described as form of interactive dialogue using web-based and mobile technologies. It is formally known as Web 2.0 and responsible for creating as well as exchanging user-generated content. Social Media has changed the ways how individuals as well as businesses are communicate today. The approach is not any longer considered to be “push-approach” as we know it from typical advertising messages but more likely a “pull-effort”, letting consumers choose when, if and how to communicate with brands
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