In this article I have written exclusively for Socialmediatoday – Social (America) is Still the Land of Opportunities – I am reflecting on my top-5 opportunities Social media can provide to you and which will make you and your business a role-model. By implementing these 5 topics into your Social Media Marketing plan, you will [...]
Read the rest of this entry »My Top 5 Articles of the Week on Social Media
Happy Holidays to you all, and as Friday afternoon turning its corner soon to be a past event I did not want to miss out to share a holiday gift. My Top 5 article recommendations on Social Media for this week. Here we go: Social Business Predictions for 2012 by Dion Hinchcliffe – reflecting on [...]
Read the rest of this entry »Volkswagen Goes Viral – a Brilliant Strategy
As a European in America, I certainly can appreciate all the good (and surely some bad) things, which cam from America to Good Old Europe. After Refrigerators, Microwaves and Nike Sports Apparel even it looked like that Social Media was early (and actually did) taking of in the U.S. and my fellow Europeans were “still [...]
Read the rest of this entry »Why Reaching Social Media ROI takes time
Too often do I get the question during my seminars “VJ, what is the ROI – what can I expect to make on money and how many cars will I be selling at my dealerships, when I am “signing up” for Social media?”….here we go again. I am not complaining that I receive this question [...]
Read the rest of this entry »Physical Exam – 5 tests which show if your dealership is still alive
“Okay Mr. Jaeckel, it is time for your yearly check-up. You know blood and lab work, heart-function, lungs and ahmmmm you know what else– well the whole nine yard.” “Well I am really not prepared for “all that”, ahmmm you know what I mean Doctor….do we have to do this…I mean…really? – “Don’t worry Mr. [...]
Read the rest of this entry »My top-10 topics you need to share on Twitter
When in late 1989 the Canadian Alannah Myles made her debut in the music world with the sultry and bluesy song “Black Velvet” the “experts” were sure – here comes a new Mega-Star for the 90′s. The song was a number one hit in the States in 1990 and took over the airwaves. Miss Myles [...]
Read the rest of this entry »My Top-10 tips for your Social Media exposure
Who has recently heard from their peers, friends, colleagues one of the following statements, and if so please raise your hand: “We need to get on Facebook” or “What are you tweeting?” And? Do I see a hand? C’mon, don’t be shy now. You are a car sales guy, and I guess you have had chosen this [...]
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